Each face in the Architype series is based on an archetypal design by an influential figure of the European inter-war avant-garde which has inspired subsequent typographers. In the belief that the experimental type designs of the 1920s and 1930s deserve to be made available to a wider audience, we have issued a selection of typefaces with some substance and thinking behind them, linked by a common theme. But although some contemporary work is exciting and progressive, some merely follows the style of the earlier era without an understanding of the philosophy behind it. Today’s experimental typography owes much to this period. Although their ideas were suppressed by political change, their experimental work developed into the design language which became the foundation of Modernism. The artists of the early avant-garde believed that art and design could help to build a new and better society, and their rejection of all forms of historicism and embellishment led them to embrace an aesthetic of clean, simple and functional forms. The period between the First and Second World Wars is one of the most interesting in design history, with the beginnings of the Modern Movement and the rise of the New Typography.
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March 2023
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